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The web site states the following, "East Brunswicks Best Reformer Pilates Strength." We noticed that the web site also said " East Brunswicks triple threat - Pilates Strength Reformer." It also said " All movement is good movement. At Armature we move people in lots of different ways, depending where they are at. We want to share the love of all things squatting, the versatile reformers, the brilliance of Joseph Pilates classical work and the euphoria of lifting barbells. New Client Special - 5 group classes For 79. One ticket gets you the trifecta." The header had Pilates studio East Brunswick as the highest ranking optimized keyword. This keyword is followed by Reformer Pilates, Pilates Classes Brunswick, and Strength Classes Melbourne which isn't as urgent as Pilates studio East Brunswick. The other words armaturepilates.com uses is Strength training. Clinical Pilates is included and might not be viewed by web crawlers.